Is YOUR business looking for the sweet “spell” of success?
Hi, I’m the Ad Genie. And your marketing success IS my command.
Success isn’t a magic act. You can’t drink a magic potion,
wave a magic wand, or rub a magic lamp to make
customers instantly “appear” through your doors.
Lasting Success comes from:
ANALYZING what’s important to YOU…
and YOUR prospect customers.
DISCOVERING those very special
features of YOUR business that make it a
BENEFIT for your prospects to do
business with YOU instead of your competition.
And then .....
SHOWCASING those features in an effective marketing message that
brands your business as the leader in your industry
--- wherever you advertise---
from radio, television and print to coupons,
business cards and door hangers.
So give me a call today, and together we’ll “SMOKE” your competition!
Commercials
Beacon Stamp and Seal began making it’s “mark” on Tulsa business history in 1930
creating corporate stamps and seals. As the company grew, so did its product lines,
including stencils, signs, high precision laser engraving and sublimation. If you can
imagine it, Beacon can create it----on any markable surface----including paper,
glass, wood, steel, cloth, and even china and crystal.. Beacon’s success formula
combines creativity, leading edge technology and rapid production time, often in just
one day. From Tulsa’s premier stamp and seal company, Beaconis now Tulsa
business’ complete “one-call” office accessory and decor resource.
Tulsa Opera was searching for a creative strategy to reach an
unreached target market----adults 25-35---and we came up with a
"soap opera" style message that combined humor with a compelling
message. This ad ----framed with all of us who voiced it----is still in
their lobby. I wrote this ad in honor of my friend and mentor, Scotty
Yates, who passed away from this life in 2001. All the voices in this
ad were personal friends of Scotty's. At our suggestion----due to the
name and theme of the opera--- Tulsa Opera cross-promoted the
event with a local photographer and hosted wedding vendors in the
lobby during the show's two-week run at the Tulsa Performing Arts
Center.
Oil Capital Community Credit Union wanted to attract
more employer groups to join, and needed a total new
approach. Humor accomplished the goal through a series
of ads like this one.
The Tulsa CEO of this nationally-acclaimed, award-
winning commercial cleaning franchise needed a creative
radio campaign to reach his target market---entrepreneur-
minded people looking to start their own successful
business--- and to brand the company name in Tulsa. "Do
you spend your workdays just waiting for the weekend"
became the start of a successful three-month marketing
push.
This established upscale Tulsa women's consignment
store was looking for an innovative radio ad campaign to
complement their print and e-mail campaigns to reach
more female prospects. This ad, one of a series of
"fractured fairy tale"- themed ads, accomplished their
goals.
This non-profit, non-denominational Christian
counseling center had been Tulsa's best secret for
many years. They needed a creative campaign that
would publicize their annual fundraiser and inform the
community about their services at the same time.
These two ads---run concurrently on one Christian
radio station---generated over 100 calls from both
interested churches and the public over a four-week
period. A carefully designed image ad with a :26
center (donut) interchangeable message told the
organization's story and offered them opportunities to
insert testimonials, post staff bios, announce events,
and showcase specific services.
This large Tulsa church wanted to publicize their big 4th
of July concert. Marketing concerns were the fact that
this event ran concurrent with Rockets Over Rhema's
celebration, which attracts over 20,000 attendees from all
around the Tulsa area. The show had over 1,000 in
attendance, and was a resounding success.
Already well established in the Tulsa community, this bank
wanted a new creative campaign to differentiate them from
the "mega-banks." This humorous take on the big bank
industry was exactly what the doctor ordered, and helped
them accomplish their marketing goals.
Camp Courage U.S.A. was a brand new Christian camp
just starting in the Tulsa area in 2009. The organization
wanted to build awareness of the camp's benefits to their
target markets---area churches and individual families--
before their spring campaign for enrollment. We created
the "July at Christmas" idea for Christmas gifts. This
strategy proved very successful for them in booking early
enrollment.
Brightstar, the Tulsa office of a large nationwide home
health care corporation, wanted to recruit new staff while
building local awareness at the same time. A compelling
image message combined with an interchangeable inside
message allowed this company to effectively accomplish
this goal in one ad campaign run over 13 weeks on one
radio station.
Tulsa Clothing Company wanted to find an innovative
new way to alert existing and potential customers of new
product lines and extra customer services. This ad
accomplished both for the store, and increased their
winter sales substantially.
Jenks Hypnosis Center was looking for a new way to
market their business. In this field, positioning your
business as an expert is particularly critical to success.
The image jingle highlighted the full scope of services
offered, and the inside interchangeable message allowed
the Renos to showcase specific treatment areas,
educate the public on the myths and truths about
hypnosis, and to announce special events. Running this
on a sportstalk station was very effective for them in
reaching their male audience. Mrs. Reno was also
interviewed on the morning show.
Green Country Event Center needed a complete new image
campaign to establish the venue as an affordable, convenient and all-
purpose event center for corporations and individuals. This new
jingle allowed them to showcase specific services, Center events,
testimonials from satisfied clients to prospect tenants and to the
public through an open :26 space in their radio ads.
This large Tulsa church wanted a new image campaign to position
themselves as a safe place, a place to belong and as a proactive
force to improve the lives of their immediate community and the
general Tulsa community. This innovative campaign using the
theme of a "reset" button for church was tremendously successful
for them in all areas of church growth. The interchangeable inside
of the ad allowed them to showcase individual ministries, church
events and more.
With a B.A. degrees in English and Marketing from the
University of Tulsa, and a Radio Master’s degree from
the Radio Advertising Bureau, combined with over twelve
years’ experience working with dozens of businesses in
the Tulsa area, I’m ready to making your
marketing challenges DISAPPEAR!
